Image from 1947 Lusk High School yearbook:

It would take an airplane photo to picture the full extent of MIDWEST HARDWARE AND FURNITURE COMPANY'S domain in Lusk. While that shot would show the imposing Midwest Building in the heart of town and the Skelgas plant and several warehouses, it would not reveal the spacious and busy furniture department on the basement floor just below where this photo was made.

Kenneth Butler and Harold Schipporeit are among the dozens of employees. The manager, George Gibson, is proud to have Gerald Lincoln, Dolores Deitchler and Patty McClain among his many friends and customers.

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The Lusk Herald, February 24, 1966

Merchen and Bruch Buy Midwest Hardware Here

Willard "Wild" Merchen and John Bruch have purchased the Midwest Hardware and Furniture Company from Melvin Merchen. The change was effective Tuesday, Feb. 15, Melvin Merchen is now operating Smiths Motor Lodge. The two Merchens are brothers. Wild Merchen, who has worked in the business for short periods during the past few years, will manage the business. Mr. Bruch will not be actively engaged in the operation.